The course covers how the Internet and digital technologies transform the way businesses operate and compete. Topics include e-business models, e-commerce, digital marketing, and the information systems that support them.
E. Turban, J. Outland, D. King et al., Ηλεκτρονικό Εμπόριο: Εργαλείο Διοίκησης και Αξιοποίησης Κοινωνικών Δικτύων, Broken Hill Publishers, 2020 (ISBN 9789925576524). Available to students through Eudoxus (search for ISBN 9789925576524; Eudoxus code 94643838).
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